Today’s intelligent buyers respond via social media to show their support for certain products. Being able to capture these sentiments in real time in-store can convert that data into revenue—sale in a speedy fashion. With this in mind, Villa-Tech has a goal to allow the industry to adopt deep learning and advanced analytics, and with VTechCV, we can use deep learning and advanced analytics to understand the buyer’s sentiment for richer insight, resulting in higher sales and best business practice.
Being able to track customer reactions, responses, and nonverbal cues in retail environments greatly adds depth to binary information. Thanks to the research of Alex Pentland from MIT’s Human Dynamics Laboratory and Entrepreneurship Program, we have grasp on to an approach called social physics, a theory about understanding how the flow of ideas and information translates into behavioral changes. These changes can only be caught using ubiquitous digital data call records, credit card transactions, GPS location, and video surveillance.